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Privacy Policy

Last updated: June 2026

Please note: This Privacy Policy is provided for transparency about our general practices. It is not legal advice. XCell Performance recommends consulting qualified legal counsel to confirm this policy fits the practice's specific situation and obligations.

Introduction

XCell Performance LLC ("XCell Performance," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website and related services, how we use and share it, and the choices you have. By using our website or providing information to us, you agree to the practices described here.

This policy covers information collected through our website and general business operations. The handling of protected health information (PHI) by our clinical practice is described separately in our HIPAA Notice of Privacy Practices.

Information We Collect

  • Contact information you provide, such as your name and email address.
  • Mobile number, when you provide it to request appointments, communications, or to opt in to text messages.
  • Information you submit through our forms, including the reason for your inquiry and any details you choose to share.
  • Usage and cookie data, such as your IP address, device and browser type, pages viewed, and how you interact with the site, collected automatically through cookies and similar technologies.

How We Use Information

  • To respond to your inquiries and schedule or confirm appointments.
  • To send appointment scheduling messages, reminders, and account or care notifications.
  • To provide, operate, maintain, and improve our website and services.
  • To send occasional offers or updates where you have agreed to receive them.
  • To protect the security and integrity of our systems and to comply with applicable law.

Text Messaging (SMS) & Mobile Information

When you provide your mobile number and opt in through our online forms, you may receive text messages from XCell Performance. SMS consent is obtained via our online forms and is never sold or shared for marketing. Messages are sent through our clinic's CRM (GoHighLevel).

Message types include appointment scheduling, reminders, account and care notifications, and occasional offers. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, and you can reply HELP for help. For full details, see our SMS / Text Messaging Terms.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How We Share Information

We do not sell your personal information. We may share information in limited circumstances:

  • With service providers and subcontractors who support our operations (such as customer service, scheduling, hosting, and our CRM provider) under obligations to protect your information.
  • When required by law, legal process, or to protect the rights, safety, or property of XCell Performance, our patients, or others.
  • In connection with a business transfer, such as a merger or acquisition, subject to this policy.

As stated above, mobile opt-in information and SMS consent are not shared with third parties or affiliates for marketing or promotional purposes.

Cookies & Analytics

We use cookies and similar technologies to operate the site, remember your preferences, and understand how visitors use our pages. We may use analytics tools to measure traffic and improve our content. You can usually manage or disable cookies through your browser settings, though some features may not work as intended without them.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we hold against unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have rights to access, correct, update, or request deletion of certain personal information, and to opt out of marketing communications. To exercise these choices, contact us using the information below. You can stop receiving text messages at any time by replying STOP, and you can unsubscribe from marketing emails using the link provided in those messages.

Children's Privacy

Our website and services are intended for adults and are not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can take appropriate action.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party services you visit.

Changes

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be reflected on this page, and your continued use of the site after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our practices, contact us:

XCell Performance LLC
1500 Grant St, Suite C
Denver, CO 80203
Phone: (941) 541-1133
Email: info@xcellperformance.com

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